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Tom Bassett - CEO

Tom is the CEO


Tom has over 20 years experience developing highly original strategies for Brand, Innovation, Advertising and Design for some of the world’s most influential brands.

Since starting the company in October of 2003, he has worked closely with Nike (Innovation Kitchen, Tech Lab, Global Consumer Cultures, Key Global Categories, Digital), Microsoft (Design, XBox, Advanced Design Concepts, Small Business Group), Sonos, Jeep, Acura, Intel, Subway Restaurants, fuse project, Astro Studios, MNML/Scott Wilson Design, and Harvard Business School.

Before he started B&P, he headed up strategic planning on Nike’s global advertising at Wieden + Kennedy, Apple’s global advertising at TBWA Chiat/Day, and Yahoo’s global advertising at Black Rocket.

Over the course of his career he has interviewed notable figures including Frank Gehry, David Rockwell, Yves Behar, Maira Kalman, David Marcus, Mark Cuban, John Skipper and Harry Benson. Through his work with Nike, he has written creative briefs for Tiger Woods, Michael Jordan, Kevin Garnett, Lisa Leslie, Mia Hamm, Michael Johnson and Carl Lewis.

He is the Director of "Briefly" (a film about the The Brief from the P.O.V. of the creative visionary - launching 09/2014 ), co-producer of "Connecting" (an online content brand co-produced with Microsoft Design), a contributor to IDEO's book "I miss my pencil" published in 2009, a speaker at industry events like The London Design Festival's Global Innovation Panel, and he has been a guest lecturer at Stanford’s d school.

In January of 2011, Tom founded a consumer video insights startup -- MindSwarms. Clients for MindSwarms include Nike, Google, Intel, Threadless, Sonos and Skullcandy.