We are an award-winning, disruptive brand and design strategy firm that uses ethnographic understanding of people to find original emotional insights.

Bassett & Partners


Through unique methodologies, B&P helps brands find new ways to connect with consumers emotionally; because emotion is the most powerful way for consumers to bond with your brand. Our story-telling capabilities are as unique as the insights we uncover.


Clients include Nike (Innovation Kitchen, Brand, Key Categories, Product Marketing), Microsoft (XBox, Windows Phone Design Studio), Sonos, Intel, Johnson & Johnson, Subway, Wieden + Kennedy, Goodby Silverstein, MNML, fuseproject, Astro Studios, IDEO and Harvard Business School.


Its founder --Tom Bassett-- was the director of strategic brand planning for Nike's global advertising at Wieden + Kennedy, Apple's global advertising at Chiat/Day, and Yahoo's global advertising at Black Rocket.


B&P is based in SF, has a NYC office, and partners on the ground in China, Brazil, India, Germany, Japan, and Holland. We have completed assignments in the US, UK, Spain, Italy, France, Germany, Brazil, Columbia, Canada, Japan, South Korea, India and China.