She has over 7 years of experience in user experience research and design, performing qualitative research, analyzing data, developing insights and delivering results with a focus on interactive products and services. Her experience includes leading ethnographic studies for clients like Sony, MasterCard, Novartis, Shire, Merck, Abbott, Nokia, Panasonic, Electrolux, Microsoft, and Skype. Based in Sao Paulo, she is a Founder and Partner at Flow Consultoria with clients like Nokia, Pepsico, Renault, Johnson & Johnson and Microsoft. Sofia can be found outside of the office visiting her home country Uruguay, planning her next travel, or trying to finish some documentary scripts.